UI/UX
UX Research
Product Design
Branding
Interaction Design
A collection of design work spanning freelance briefs, campus initiatives, and institutional projects — each one a different context, a different problem, and a different kind of making.
00 Miscellaneous
Blithchron
/Work as Design Co-ordinator
Blithchron is IIT Gandhinagar's annual cultural fest, drawing 22,000+ attendees across days of music, art, theatre, and performance. As Design Coordinator, I led a 30+ member team responsible for the festival's complete visual identity under the theme Endless Euphoria — a visual language built to feel boundless, saturated, and like it was spilling out of the frame at every scale.
Deliverables spanned the full festival: brand identity and poster suite, a social media campaign that drove a 66% rise in outreach, a merch line with a 42% surge in sales, the festival website and app UI, and on-ground installations including a live collaborative graffiti piece combining four distinct art styles unified by a single coiling dragon.
Blithchron was where I learned that leading a creative team is its own design problem.
Design Internship
Pichkaari Design Studio, Blr
Worked across UI/UX, branding, and digital campaigns for a range of clients including Khoros, Antara, and Savaari. The work spanned the full design process — from early wireframing and design thinking through to prototyping and final delivery — in a fast-paced studio environment with real client briefs and tight turnarounds. Collaborating across teams on concurrent projects was where I learned to move quickly without losing coherence.
Logo + Flyer Design
The logo combines the clinic's initial with a leaf form, the R doubling as a botanical element to communicate the natural, plant-based principles of homeopathic practice. Clean and professional, it needed to feel trustworthy for a clinic with 30 years of established practice.
The flyer was designed to carry a significant amount of practical information — two clinic locations, split schedules, doctor credentials, and contact details — without feeling cluttered. A structured layout with clear colour blocking separates the two locations while keeping everything readable at a glance.
Desk Wing —
Space-Saving Table Extender
Conceptualised, designed, fabricated, and branded a space-saving desk extension system as part of a product design project at IITGN's Mechanical Engineering department. Desk Wing is a modular table extender built for small living and working spaces — designed under the banner of Minimize Co., a student venture dedicated to smart solutions for limited space.
The product features a tilt-adjustable tabletop that can be angled to any preferred position, a horizontal sliding mechanism to bring the surface closer or push it further away, and a premium natural wood finish — balancing function with material warmth. The metal frame was fabricated in-house, and I learned to weld as part of the build process — taking the project from sketch to working physical prototype. Alongside the product, I designed the full brand collateral: a trifold brochure covering the product story, key features, and contact details, with a visual identity built around forest green, natural wood tones, and clean editorial typography. A project that lived equally in the workshop and in Illustrator.
UI/UX ————— Freelance ————— Merch Design ————— Exhibition Design————— Information Design————— Flyer Design ————— Logo Design ————— Product Design ————— Branding————— Interaction Design————— UI/UX ————— UX Research ————— Product Design ————— Branding————— Interaction Design—————
Designed a custom illustrated map of Delhi for Studio Practice, an on-site archival exhibition by the Mrinalini Mukherjee Foundation. The map served as a large-format flexboard for the exhibition space — charting key cultural and heritage landmarks across the city as part of the archival narrative.
Working directly with the foundation's archivist, I developed the map illustration across multiple rounds of feedback — refining the colour palette to a deep maroon and warm pale yellow, adjusting the border treatment for large-format print, and iteratively adding landmark points including Humayun's Tomb, Qutub Minar, Connaught Place, Lotus Temple, and Lal Qila. The final piece was exported as a print-ready TIFF for the exhibition printer. A project that required as much cartographic sensitivity as design instinct.
Studio Practice, Archival Exhibition
Mrinalini Mukherjee Foundation, Delhi
Designed a multi-panel information design series for IITGN's Counselling Services — tackling some of the most pressing and least talked-about mental health issues facing college students: peer pressure, eating disorders, anxiety, and depression.
The challenge was to make dense, research-backed information feel approachable and human rather than clinical. Each panel combined statistics, editorial illustration, and typographic hierarchy to communicate clearly without overwhelming — drawing from real data (75% of chronic mental illnesses begin by age 24; only 25% of affected students seek help) and framing them in ways that invite conversation rather than stigma. The series ended with a call to action: to build a campus culture where mental health is openly discussed and supported.
Mental Health Dept IITGN